Song of the Day 10/6

Posted: October 6, 2011 in J.C. Personal
Tags: ,

There will not be a single Song of the Day today, but instead, I will take a brief look at a few of the songs made famous by various Apple marketing campaigns. I’m sure you all know by now that Steve Jobs has lost a long battle with pancreatic cancer. His accomplishments as a technological leader will be studied and emulated for years to come. Jobs co-founded Apple in 1976. The young Apple Company marketed the world’s first personal computer. Apple went on to develop such well known hardware and software as the Macintosh line of computers, the iPod in all of its incarnations, the iPhone- the best-selling smartphone around, the iPad- the tablet computer by which all tablets are measured, iTunes- the most used media player and organization software in the world, GarageBand, QuickTime media player, Safari web browser, Final Cut Studio…I could go on.

Apple, using memorable commercials also brought a handful of songs and artists to our television sets and into our consciousness.

The first Apple ad to feature the silhouetted people dancing with Apple products came with the release of the iPod 3G. The song used in the commercial was “Hey Mama” by the Black Eyed Peas, giving the Peas tons of exposure and arguably helping to propel them into superstardom.

The next catchy tune to accompany the silhouettes was from Australian rock band Jet. “Are You Gonna Be My Girl” was featured in the continuing as campaign for the iPod 3G.

The next song was from a band that didn’t need the push in sales that often came with being featured in an Apple commercial, but the commercial for the U2 special-edition iPod featuring “Vertigo” the first single from “How to Dismantle an Atomic Bomb” reaped the benefits. It has been U2’s best-selling single in the past 7 years since the commercial first aired.

To announce the iPod Shuffle, Apple continued with the silhouette ad campaign and used a little known Swedish indie-rock band called The Caesars and their song “Jerk It Out”. This song has been The Caesars’ only hit to date.

In the 2005 spot for the iPod, the people were dancing to the French electronic duo known for their elaborate live shows, Daft Punk and their song “Technologic”. The “robot rockers” single seemed like a perfect match for Apple since the song is a list of computer commands such as “Write it, cut it, paste it, save it”

To introduce the iPod nano, Apple used a song by a Canadian folk-pop singer Feist, her song “1 2 3 4”. As a result of the exposure, Fest was lifted out of Northern obscurity and onto the iPods of the Starbucks crowd.

In 2008, Apple introduced the MacBook Air as well as French-Israeli singer-songwriter Yael Naim and her song “New Soul”. This ad is responsible for the Yahoo trending topic “The song from the MacBook Air Commercial” for over two months
Chances are good that you have not heard of many of these artists, but if you remember the Apple commercials over the past 7 years, you’ve probably heard one or more of these songs, even if it was only a 30 second clip.

Thank you Mr. Jobs for changing the face of technology today. We’ll take the good with the bad, the fanboys and the haters and now we just hope those in charge at Apple caught your vision and can continue to bring us the most wanted and cool products that will have people lining up for hours to be among the first to bring one home. Because if they don’t, who else are we going to make fun of while secretly harboring a bit of jealousy towards?

See ya on the “b” side.


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